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6-3 Discussion

6-3 Discussion

Q Assume that Chocolate Bliss, the fictitious company in the course project, has decided to expand into the global marketplace. In your initial post, address the following: • Which country would you suggest they company expand into first, and why? • What are two specific factors, from the list below, that would be most important to consider when expanding into this chosen country, and why? o Culture o Linguistics o Ethics o Legal o Competition In your replies to at least two peers, pick one of the factors your peers did not select and explain why you think it is also an important consideration for that country. To complete this assignment, review the Discussion Rubric.

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The first country I would select for international expansion would be England. The reason is, that England has “426 people per km², as of 2016 (Rae, 2018)” making it one of the more densely populated countries and a prime candidate for Chocolate Bliss. This is important because it gives us more opportunity to market to more of our target market per km² without having to spread our product in a wide swath. The two most important factors for this international expansion to England are competition and legal.